Agarwal Marketing was set up in 1992 as a small scale bakery in Varanasi, India. They have been making bread, biscuits and rusk under the name Adarsh ever since. The 2200 sq. ft. area is spacious enough to perform the job and also house the necessary supplies.
As a kid I once visited the Britannia bread factory which was fully automated then. It intrigued me to see this one, which is still a labour intensive unit. The factory employs 25-30 workers at a given time. The total daily production is around 800 to 1000 kilograms, all produced, moved and packed by hand. The manufactured products get distributed all over Eastern Uttar Pradesh. With inflation on the rise, the company is facing stiff times in maintaining the price and keeping ahead of competition. With automation on the go for bigger manufacturers, these small scale industries function day and night to compete.
Varanasi, Journalism, Documentary